Dax vs AMS360
Everything AMS360 does to run your book — commission splits, reporting, carrier downloads, system of record — Dax does too. Then Dax adds the selling, follow-up, and service that grow it.
AMS360 and Dax get compared a lot, and the usual framing is “management system versus sales tool.” That’s not the real picture. Both run the fundamentals of an agency — commission-split accounting, reporting, carrier downloads, and a genuine system of record. The difference is what sits on top of that foundation.
Here’s an honest look at what AMS360 does well, when it’s the right call, and where Dax gives you the same management backbone plus the growth layer.
What AMS360 is great at
AMS360, part of Vertafore, is a deep, mature cloud agency management system for growing independent agencies. It has full general-ledger accounting, automatic commission-split calculation, strong reporting and BI, broad carrier connectivity, and a well-regarded system of record. It scales, and it’s known for its enterprise accounting depth — the kind of foundation a larger brokerage can run its whole operation on.
Dax vs AMS360, side by side
| Feature | AMS360 | Dax |
|---|---|---|
| Commission-split accounting | Yes, mature | Yes, automated |
| Reporting & BI | Strong | Strong |
| Carrier downloads | Yes | Yes, automated |
| System of record | Yes | Yes |
| Sales pipeline & follow-up | Basic / add-on | Native & AI-assisted |
| Texting, calling, e-sign | Add-ons | Built in |
| AI | Emerging | AI-native |
| Interface | Powerful but dense | Modern, minimal-click |
When AMS360 is the better choice
Choose AMS360 if you're a larger brokerage that needs deep enterprise general-ledger/trust accounting and complex commercial-lines depth at scale, with staff to run it.
Where Dax is different
Dax gives you that same management backbone — automatic commission-split calculation, strong reporting, carrier-download automation, and a real system of record — and adds a native sales and relationship engine with a modern AI-first interface. So you’re not bolting a separate CRM onto a legacy AMS or living in a 2008 UI. It’s the management foundation and the growth layer in one login.
Frequently asked questions
Is Dax a full AMS or just a CRM?
Both. Dax handles commission-split accounting, reporting, carrier downloads, and a system of record, plus a full sales and service CRM in the same platform.
Does Dax replace AMS360?
For most independent agencies, yes — it covers the management foundation and adds the growth layer. Very large brokerages that need deep enterprise general-ledger and trust accounting may still prefer AMS360.
Can Dax handle carrier downloads and commissions like AMS360?
Yes — carrier-download automation and automatic commission-split calculation are built in.